The Long Tail from SmarterComics - Why the Future of Selling is Less of More

Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that's already here. It explains why the focus of Internet commerce is not on hits but on misses-the long tail of the demand curve - and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!